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I didn't get any money this time A man in a bar sees a friend at a table, drinking by himself. Approaching the friend he comments, "You look terrible. What's the problem?" "My mother died in August," he said, "and left me $25,000." "Gee, that's tough," he replied. "Then in September," the friend continued, "My father died, leaving me $90,000." 3D projection mapping, according to Wikipedia, “is any method of mapping three-dimensional points to a two-dimensional plane.” Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their structure and more. It really is amazing. Check out the following clips as examples of phenomenal things that can be done using this technique, and then check out some great 3D projection mapping ad campaigns below. 3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web. 3D projection mapping has become something of a recent obsession for me, as well as for the advertising world. Read more about this technique and how it’s being used by brands after the jump. A couple of months ago I was picking my mom up from Union Station in Washington, DC. While waiting for her train to arrive I sat outside the train station and noticed that video was being projected across the entire front of the building. Union Station was transformed into the Wild West, a mountain scene and a brick building right before my eyes. As it turns out, the projection was a promotion for a new History Channel show about the history of America. I was intrigued, and when I got home I decided to do some research and found that similar campaigns, and much cooler ones, were going on all over the world. This went on for many months and the wife was going crazy with boredom. Then one day at a pet store, the wife saw this big, ugly, snorting bird with a hairy chest, powerful hairy forearms, beady eyes and dribble running down the side of its mouth. The shopkeeper, observing her fascination with the bird, told her it was a special imported "Goony bird" and it had a very peculiar trait. To demonstrate, he exclaimed, "Goony bird! The table!" Immediately, the Goony bird flew off its perch and with single-minded fury attacked the table and smashed it into a hundred little pieces with its powerful forearms and claws! To demonstrate some more, the shopkeeper said, "Goony bird! The shelf!" Again the Goony bird turned to the shelf and demolished it in seconds. "Wow!" said the wife, "If this doesn't attract my husband's attention, nothing will!" So she bought the bird and took it home. When she entered the house, the husband was, as usual, sprawled on the sofa guzzling beer and watching the game. "Honey!" she exclaimed, "I've got a surprise for you! A Goony bird!" The husband, in his usual bored tone replied, "Goony Bird, my foot!"
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mục: con nít, trường học | tags: , , ,


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